African Pride

African Pride® Olive Miracle® Crème-on-Crème No-Lye Super Relaxer formula is enriched with Extra Virgin Olive Oil and Shea Butter for the ultimate in silky smooth straight hair from edges to ends. Our unique StayFresh™ Crème-on-Crème formula makes touch-u Read more

This whipped cream is a fabulous styling aid that can be used for setting fluffy finger-styles, coils, two-strand twists, braid-outs and pony puffs. For softer styles, run Shea Butter Leave-in Conditioner through tresses, first, then apply. Read more

This moisture intense formula helps eliminate dryness, enhances body, bounce and shine.Regular use of Buttery Creme helps: Nourish & soften curls, coils and waves Stretch & elongate curls and kinky-coils Moisturize hair and scalp Read more

This Extra Hold Braid, Loc, & Twist Gel smoothes frizz and flyaways while boosting shine for longer-lasting styles. Leaves braids, locs, and twists neat and smooth. Read more

Our rich Moisturizer Lotion stops breakage, split ends, and dryness and repairs dry, damaged hair. Read more

This versatile curling cream blends Shea Butter and Flax Seed Oil to provide deep moisture, lasting definition, and radiant shine; leaving coily and curly styles smooth and bouncy with soft hold. Read more

Extra Virgin Olive Oil, African Shea Butter & Herbal Oil Extracts make hair strong, shiny and manageable. This smooth, creamy feather-light formula helps stop breakage, split ends and dryness. Daily use strengthens, moisturizes and conditions hair. Read more

Herbal Extracts used for generations to help strengthen and protect hair. Smooth Edges controls frizz while gently protecting her delicate hair and scalp to help silken, soften and moisturize all day long.Your gentle daily protection to keep her hair stro Read more

It has properties that help manage tangles, and it helps improve softness while boosting shine. This African Pride conditioner gives you more control over your hair, so that it's easier to style. Application is easy and simple, so you can get on with your Read more

This detangling Shampoo creates incredibly slippery, soft tresses, which helps kinkier textures detangle with ease. The smoothing, nourishing ingredients combine to easily tame even the frizziest natural textures. Read more

This sealing oil is specially crafted with a blend of Black Castor Oil, Tea Tree Oil and Soybean Oil to lock moisture into hair strands and improve moisture retention. Helps to condition hair, soothe scalp, calm itching and prevent dryness. Great for bra Read more

This gentle cleansing formula removes dirt and buildup from hair without stripping hair of its natural oils; using a blend of Honey & Coconut Oil to deeply penetrate and hydrate natural coils and curls, leaving the hair soft, nourished and with natural sh Read more

This detoxing & restorative clay masque uses the clarifying benefits of Moroccan Red Clay to remove impurities and product build-up from hair. Shea Butter replenishes moisture while strengthening the hair; leaving you with soft, hydrated, coils and curls. Read more

This moisturizing and detangling blend uses the natural benefits of Aloe Vera and Coconut Water to condition, protect and remove tangles from natural coils and curls; leaving hair soft and easy to manage during cleansing and styling. Read more

This Black Hold & Cover Edge Gel slicks stubborn edges, temporarily covers gray & fills in thinning areas. Read more

Our smooth creamy feather light kids formula contains the finest Extra Virgin Olive Oil and Herbal Extracts used for generations to help strengthen and protect hair. Miracle Creme gently pampers her delicate hair and scalp to help strengthen, moisturize, Read more

helps restore natural oils, while smoothing and silkening curls, waves and kinky-coils, so combing is easier. Regular use helps to prevent breakage, split-ends, and dryness by instantly improving softness and boosting shine from the inside out. Read more

This pomade is ideal for straight or natural slick styles. It’s non-flaking, non-sticky and non-greasy. Contains no alcohol and no petrolatum. Read more

This moisture intense formula helps eliminate dryness, enhances body bounce and shine. Regular use of Twist & Loc Smoothie helps: Hydrate and soften locs, coils and curls Style hair with no build up or residue Keep scalp moisturized Read more

Our smooth creamy feather light kids formula contains the finest Extra Virgin Olive Oil and Herbal Extracts used for generations to help strengthen and protect hair. Formulated exclusively for children& delicate hair and scalp, Quick Bounce Detangling Pu Read more

This deeply hydrating leave-in treatment tames and nourishes hair, for greater manageability, softness and shine. Enriched with shea butter, African Pride women's conditioner is nature's superior detangling moisturizer. It helps eliminate dryness, enhanci Read more