African Pride

African Pride® Olive Miracle® Crème-on-Crème No-Lye Super Relaxer formula is enriched with Extra Virgin Olive Oil and Shea Butter for the ultimate in silky smooth straight hair from edges to ends. Our unique StayFresh™ Crème-on-Crème formula makes touch-u Read more

Our smooth creamy feather light kids formula contains the finest Extra Virgin Olive Oil and Herbal Extracts used for generations to help strengthen and protect hair. Miracle Creme gently pampers her delicate hair and scalp to help strengthen, moisturize, Read more

Our rich Moisturizer Lotion stops breakage, split ends, and dryness and repairs dry, damaged hair. Read more

This lightweight blend of hydrating Coconut Milk & African Honey replenishes moisture, adds shine and softens; leaving hair manageable and naturally defined. Read more

This moisture restoring blend uses the natural conditioning benefits of Honey and Coconut Oil, with the restorative benefits of Chocolate (Cacao) to transform dry coils and curls leaving them hydrated and nourished. Read more

This whipped cream is a fabulous styling aid that can be used for setting fluffy finger-styles, coils, two-strand twists, braid-outs and pony puffs. For softer styles, run Shea Butter Leave-in Conditioner through tresses, first, then apply. Read more

Herbal Extracts used for generations to help strengthen and protect hair. Smooth Edges controls frizz while gently protecting her delicate hair and scalp to help silken, soften and moisturize all day long.Your gentle daily protection to keep her hair stro Read more

This versatile curling cream blends Shea Butter and Flax Seed Oil to provide deep moisture, lasting definition, and radiant shine; leaving coily and curly styles smooth and bouncy with soft hold. Read more

Extra Virgin Olive Oil, African Shea Butter & Herbal Oil Extracts make hair strong, shiny and manageable. This smooth, creamy feather-light formula helps stop breakage, split ends and dryness. Daily use strengthens, moisturizes and conditions hair. Read more

This detangling Shampoo creates incredibly slippery, soft tresses, which helps kinkier textures detangle with ease. The smoothing, nourishing ingredients combine to easily tame even the frizziest natural textures. Read more

Our Strengthening Growth Oil can used regularly to help stop breakage, split-end and dryness.This multi-purpose oil is perfect for dry hair and scalp. Read more

Our smooth creamy feather light kids formula contains the finest Extra Virgin Olive Oil and Herbal Extracts used for generations to help strengthen and protect hair. Formulated exclusively for children& delicate hair and scalp, Quick Bounce Detangling Pu Read more

This pomade is ideal for straight or natural slick styles. It’s non-flaking, non-sticky and non-greasy. Contains no alcohol and no petrolatum. Read more

Our new and improved African Pride® Shampoo & Conditioner 2-In-1 Formula is a unique recipe combining the finest African Miracle herbs, oils and natural ingredients to help repair, condition and rejuvenate dry, damaged hair as you shampoo. Read more

It has properties that help manage tangles, and it helps improve softness while boosting shine. This African Pride conditioner gives you more control over your hair, so that it's easier to style. Application is easy and simple, so you can get on with your Read more

helps restore natural oils, while smoothing and silkening curls, waves and kinky-coils, so combing is easier. Regular use helps to prevent breakage, split-ends, and dryness by instantly improving softness and boosting shine from the inside out. Read more

Gives amazing manageability, softness and shine to naturally curly, wavy, kinky-coily mixed textures .Define curls & coils Tame frizz and elongate curls Non-sticky, non-flaking formula Perfect for transitioners. Read more

This Extra Hold Braid, Loc, & Twist Gel smoothes frizz and flyaways while boosting shine for longer-lasting styles. Leaves braids, locs, and twists neat and smooth. Read more

This Anti-Humidity Heat Protectant provides 204°C heat protection and guards against heat damage. Specially crafted with a keratin complex, this lightweight formula blocks humidity, seals in shine and keeps hair straight for 2 weeks or until next wash day Read more

Our Conditioning formula is enriched with Extra Virgin Olive Oil for the ultimate in silky smooth deep conditioned hair and a moisture-rich healthy scalp. Read more