African Pride

This moisturizing and detangling blend uses the natural benefits of Aloe Vera and Coconut Water to condition, protect and remove tangles from natural coils and curls; leaving hair soft and easy to manage during cleansing and styling. Read more

This Extra Hold Braid, Loc, & Twist Gel smoothes frizz and flyaways while boosting shine for longer-lasting styles. Leaves braids, locs, and twists neat and smooth. Read more

This versatile curling cream blends Shea Butter and Flax Seed Oil to provide deep moisture, lasting definition, and radiant shine; leaving coily and curly styles smooth and bouncy with soft hold. Read more

Our Conditioning formula is enriched with Extra Virgin Olive Oil for the ultimate in silky smooth deep conditioned hair and a moisture-rich healthy scalp. Read more

This detangling Shampoo creates incredibly slippery, soft tresses, which helps kinkier textures detangle with ease. The smoothing, nourishing ingredients combine to easily tame even the frizziest natural textures. Read more

This gentle cleansing formula removes dirt and buildup from hair without stripping hair of its natural oils; using a blend of Honey & Coconut Oil to deeply penetrate and hydrate natural coils and curls, leaving the hair soft, nourished and with natural sh Read more

Herbal Extracts used for generations to help strengthen and protect hair. Smooth Edges controls frizz while gently protecting her delicate hair and scalp to help silken, soften and moisturize all day long.Your gentle daily protection to keep her hair stro Read more

Our Strengthening Growth Oil can used regularly to help stop breakage, split-end and dryness.This multi-purpose oil is perfect for dry hair and scalp. Read more

This lightweight blend of hydrating Coconut Milk & African Honey replenishes moisture, adds shine and softens; leaving hair manageable and naturally defined. Read more

This detoxing & restorative clay masque uses the clarifying benefits of Moroccan Red Clay to remove impurities and product build-up from hair. Shea Butter replenishes moisture while strengthening the hair; leaving you with soft, hydrated, coils and curls. Read more

This moisture restoring blend uses the natural conditioning benefits of Honey and Coconut Oil, with the restorative benefits of Chocolate (Cacao) to transform dry coils and curls leaving them hydrated and nourished. Read more

This deep penetrating leave-in conditioning cream uses a nourishing blend of Coconut Oil & Baobab Oil to impart lasting moisture while helping to protect against breakage. Leaving coils and curls manageable, hydrated and strong. Read more

This restorative hair and scalp oil uses a nourishing blend of 5 essential oils and Vitamin E to replenish natural nutrients, help protect against breakage and promote natural growth; leaving coils and curls with body and shine. Read more

This Anti-Humidity Heat Protectant provides 204°C heat protection and guards against heat damage. Specially crafted with a keratin complex, this lightweight formula blocks humidity, seals in shine and keeps hair straight for 2 weeks or until next wash day Read more

This Black Hold & Cover Edge Gel slicks stubborn edges, temporarily covers gray & fills in thinning areas. Read more

Our new and improved African Pride® Shampoo & Conditioner 2-In-1 Formula is a unique recipe combining the finest African Miracle herbs, oils and natural ingredients to help repair, condition and rejuvenate dry, damaged hair as you shampoo. Read more

helps restore natural oils, while smoothing and silkening curls, waves and kinky-coils, so combing is easier. Regular use helps to prevent breakage, split-ends, and dryness by instantly improving softness and boosting shine from the inside out. Read more

This whipped cream is a fabulous styling aid that can be used for setting fluffy finger-styles, coils, two-strand twists, braid-outs and pony puffs. For softer styles, run Shea Butter Leave-in Conditioner through tresses, first, then apply. Read more

It has properties that help manage tangles, and it helps improve softness while boosting shine. This African Pride conditioner gives you more control over your hair, so that it's easier to style. Application is easy and simple, so you can get on with your Read more

This product is a simple way to breathe new life into curls, leaving them bouncy and defined for that sexy, natural look. It can even improve hair appearance despite common challenges, like coarse texture, over processing or humidity. This formula feature Read more